The evolution of information technologies and electrification has reached a point further in a sector as revolutionary as the automobile, something that has allowed many models have become the reference in a segment that has not been fully adapted. There are many brands that have dedicated a large part of their research and development department to the implementation of these new lands that they are discovering.
This is the case of Porsche, which not content with being one of the pioneers in this field have taken a step further and the definitive step has been taken. The well-known firm has decided to take over Fazua, one of the best-known brands of electric urban mobility. With this action, Porsche continues to expand its operations in the electric bicycle sector with the acquisition of Fazua. It is a manufacturer of particularly light and compact propulsion systems for eBikes.
Initially, Porsche already cast its eye on Fazua a few months ago, especially in January when they took 20% of the shares of the European firm. When we talk about Fazua we are referring to the leading company in the sector of the development of light and compact propulsion. Based in Ottobrunn, near Munich, it has just introduced the innovative new Ride 60. But it is not the first time that Porsche has looked at this type of company and is that it already has a majority stake in Greyp, a Croatian brand of electric bicycles.
It is still too early to know what Fazua will do alongside Porsche now that they have become majority shareholder and owner. The Ebike brand will be installed in the group together with the creation of two companies together with the Dutch brand Ponooc Investment B.V. The first will develop, manufacture and distribute a future generation of high-quality Porsche eBikes. The second will focus on technological solutions for the rapidly growing micromobility market. In the meantime, Porsche will continue to work with its long-standing partner, Rotwild, on its current e-bike models. In March 2021, the company launched Porsche’s exclusive models: the eBike Sport and the eBike Cross.