Porsche sets the long-term goals of the luxury segment

At a time when they have been designing and working on a wide range of products, there are many models and brands that have set out to grow within a segment as complicated as luxury. …

At a time when they have been designing and working on a wide range of products, there are many models and brands that have set out to grow within a segment as complicated as luxury. This is the case of Porsche, which intends to consolidate itself within a very complicated terrain by offering a position of strength. To do this, they have been benefiting from trends in the global demand for exclusive and electrified luxury vehicles.

With an annual revenue between 38 and 39 million euros, as a target for the current campaign, in the firm based in Stuttgart sand have focused on exclusive products and high quality. All this has been promoting electromobility and sustainability, keeping the spirit of competition alive with the intention of redefining the current concept of luxury.

The forecast contemplates the assumption that economic conditions do not deteriorate or there are additional interruptions in supply chains. Porsche has set itself the long-term goal of achieving a margin on sales of more than 20 percent. According to Lutz Meschke, they have already started working on the long term: “Beyond our medium-term objectives, we aim for greater growth potential, especially with regard to our profitability levels. Porsche can look to the future with optimism from an impressive position in the world of luxury.”

With the perspective of sustainability in a holistic way, it will be enhanced from a social, economic and ecological point of view. Porsche sets particularly ambitious goals, including that more than 80% of the vehicles delivered in 2030 will be electric. To this end, they have proposed to present the fully electric Macan in the coming months.

Last year more than 300,000 vehicles were delivereds and generated revenues of €33.1 billion. Both figures represent all-time highs for Porsche. Taycan deliveries alone more than doubled to 41,296 units in 2021. Now it is time to confirm the high expectations of the expert committees that indicate that the luxury vehicle segment is likely to have great growth.

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