There are brands that have worked hard to develop luxury vehicles suitable for all audiences and that have surprised by their sophisticated design. In lexus they have been able to work in several areas to achieve that the new iconic SUV, the new Lexus NX, be presented with a surprising artistic transformation on the new vehicle launched on the market in hybrid and plug-in hybrid version. Under the slogan “Feel more in every moment”, the brand aims, through this transformation, to convey the sensory and driving appeal of the new NX.
Everything has been located in the city of Antwerp, which became known for one of its most iconic neighborhoods, the Diamond Quarter. Therefore, they have created the Lexus NX Diamond, a vehicle strategically covered with a thin layer of diamond powder adhered to the body and that, when illuminated, reflects the characteristic brilliance of diamonds.
To present it, they took the opportunity to shoot in Spain a presentation of the great stars, with an image inspired by security measures. In this way, a shooting was made in a studio proped as if it were a museum in which the NX Diamond it is exhibited before strong security measures such as laser motion detection lights.
The new NX represents the first step in the transformation of the Lexus brand, taking advantage of new product development, design and evolution strategies. To achieve this, they have incorporated a sophisticated new way of developing the new models, using some technological techniques and a digital graphic designl that provides smarter working methods in order to achieve the necessary quality for a very exclusive audience and that needs to have all its needs covered.
From the outset, emphasis was placed on the early adoption of new technologies that would improve safety and comfort, also taking into account that they should be affordable from the customer’s point of view. All elements of the development concept come together in the spirit of the Feel More at Every Moment philosophy – how Lexus expresses the rewards the NX can offer each driver.