We have found a vehicle and models that have been marked with a surprising fine line and that bets on a very characteristic design. Now, in Mini they have surprised us with a new change, and that is that the new generation of all-electric models of the British Premium brand will have many changes. The firm has announced that they will not follow any trend of other brands in the sector and will continue working on their test bench as before.
The new models will fuse the brand’s traditional values with the most advanced technology and recognise the basic principles of vehicle design, as well as MINI’s urban character and the innovative spirit of its community. This new generation will bet on distinctive novelties, offering a complete user experience, with digitalization and sustainable combustion.
The current models will have little or nothing to do with those of the future, betting on a modern and purist exterior and an interior design that focuses on the essentials. In this way, they return to the essence of the brand. According to Oliver Hellmer, Head of Design at Mini: “MINI’s purely electric propulsion models give us a unique opportunity to rethink our design. At the same time, we maintain attention to detail, sense of tradition and passion for innovation for which MINI is knowno”.
Charismatic simplicity reduces the number of components and concentrates on essential elements, which helps the design of future MINI models reach an emotionally and intuitively perceptible identity. Oled technology for the all-digital display and control unit, first introduced in the MINI Vision Urbanaut, makes it possible to combine many more functions into a single control unit. This is presented in MINI’s archetypal circular central instrument in the centre of the dashboard.
The concept study of a crossover model of MINI’s new all-electric generation will offer the first full preview of the new design language of the next-generation all-electric model family and will be presented to the public for the first time at the end of July 2022.