There are models that are destined to make history and bring their history to the cinema thanks to their essence and aesthetics. There is no time to lose and it is that firms like Lexus has taken luxury to the maximum exponent and has made us know new details of a model that will offer great emotions. With the intention of being in the foreground, the Lexus RX will become the official vehicle of the 79th Venice International Film Festival, being the sixth consecutive year as the official brand.
Lexus and Lexus RX will be present at every action that happens on the red carpet during the celebration at the Lido in Venice from August 31 to September 10. In the Asian firm will take advantage for the official debut in Italy of the RX, a model that perfectly represents qualities such as craftsmanship, technology and innovation, which Lexus shares with the world’s most celebrated film directors.
Surprising by its high performance and top quality materials, in Lexus they have not wasted time with such a car. The new RX, comes with a whole technological revolution: the first high-performance hybrid from Lexus, the RX 500h Turbo hybrid with DIRECT4 traction force control. It can be seen next to the first plug-in hybrid RX, the RX 450h+, and the new hybrid model, the RX 350h. In this way, we find some models that are becoming the flagship of the brand.
From the delegation of Lexus Italy, its director Maurizio Perinetti, has been happy with the agreement reached and hopes that it can be repeated in the future: “It fills us with enthusiasm and pride to return to Venice and have the honor of demonstrating the values that distinguish our brand. We have at our disposal a prestigious high-profile stage to celebrate the premiere of the new RX, one of our most emblematic models. We hope the festival and its audience will recognize and appreciate the design, quality, technology and environmental responsibility we have endowed with the new RX, to create an incredible new Lexus Experience.”