At a time when there are many companies that generate new business models and exploit their resources, so it is not surprising that we find digital alternatives where it is possible to maintain the essence and history of the brand firm at all times. Under this premise, brands such as Lamborghini have entered the fever of the NFT to monopolize new audiences that need to live a practically perfect experience. Lamborghini has already collaborated in the past with brands such as NFT PRO and INVNT, and now it is the turn of face their new challenge alone where they will visit the most iconic places on the planet.
To do this, the Italian firm has put at the starting point those superdepotives so characteristic that have made history with the brand and have been the reference for many companies and customers. On this journey, the user will discover new places, collecting during the same new NFT, until March 2023. This The new range of virtual products will have a publication rate of four NFT per month, one of which will be published each week.
These new products will be available for 24 hours, while the last NFT of each month will have a limitation of 63 exclusive units, so users will have to manage to get one of them. At the end of the full campaign, only those who have completed all the monthly units (3 NFT “base” or 3 NFT “base” + limited edition) will receive a special supplementary NFT.
In Lamborghini they have thought of everything and therefore, they will offer new gifts and exclusive surprises for users. Among them, a digital artwork of the Stile Lamborghini Center made for the campaign “The Epic Road Trip” stands out for those who have purchased two complete monthly collections, and for those who have completed the first four months they will also have the possibility to participate in a special tour by the headquarters of Sant’Agata Bolognese.
Lamborghini’s Marketing Director, Christian Mastro, has pointed out that this new path follows the essence of the brand: “Since 1963, the year of its foundation, Automobili Lamborghini has always been at the forefront, demonstrating it with its supercars, which continue to be the protagonists of the dreams of children and adults around the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream, an expression of design and art that emphasizes our value of authenticity.”
