There are brands that, even if their history is extensive, are destined to continue gaining a foothold and completely renew their results both in the short and long term. One of them is Lamborghini, who have taken a step forward making the best closing of their professional career in the first half of the year, something that has helped them confirm their good form. The Italian firm maintains its positive trend since the beginning of the year and sets a new record. The company closed at the end of June 2022 the best first half of its history in terms of sales, turnover and profitability.
The first six months of the year have served to confirm that they are doing a great job and that is that so far this year, 5,090 units have been delivered, which represents 4.9%. These results in turnover volume have been even better. Billing 1,330 million euros, which represents an increase of 30.6% compared to the same period of 2021. All this means an operating margin of 32%, increasing the profitability of the business mainly.
Despite the problems that exist at the geopolitical level, brands have helped to improve their results. Paolo Poma, Managing Director, has acknowledged that at the moment he is in a plagued situation “of difficulties, but Lamborghini is facing it successfully thanks to a clear long-term strategy, which is reinforced by the great appeal of the brand. The results for the first half of the year underline the positive trend and reinforce our conviction that we can end 2022 with a significant increase in results compared to last year.”
Deliveries to customers are spread across the three macro-regions in which Lamborghini is represented: The Americas, Asia Pacific and EMEA (Europe, Middle East and Africa), which account for 34%, 25% and 41% of global volumes respectively. More specifically, the United States is the main market (1,521 units), followed by China, Hong Kong and Macau (576), Germany (468), the United Kingdom (440) and the Middle East (282). As for models, the Urus Super SUV is responsible for 61% of sales, while the Huracán and Aventador supercars (the latter is nearing the end of its production), account for 39%.