Technology and digital business models are at the forefront of most companies and brands. In this way, in Hyundai motor have presented a total of 5,000 NFT which are unique and exclusive taking advantage of the launch of the expected ‘Electrified Streamliner’ of Ioniq 6. With the intention of conquering a somewhat unknown terrain, a detailed roadmap of the IONIQ Citizenship, a package of utilities for the holders of the IONIQ 6 NFT Collection, has been presented.
This new collection is designed to offer a set of innovative experience designed for millennials and Generation Z. Building on the personalized customer experiences drivers and passengers can expect with Hyundai’s new “Electrified Streamliner,” the company plans to expand the IONIQ 6’s electrified experience in the digital space.
When we talk about IONIQ Citizenship we find a NFT membership program, allowing users to have a set of exclusive utilities. Among them, the incorporation of exclusive access to digital spaces, special digital content and physical items related to the IONIQ 6 stands out, and some utilities may vary according to rarity.
Each of the IONIQ 6 NFT has a unique design. To do this, they have created a generative format that randomly combines various backgrounds, exterior colors and objects that can give rise to tens of thousands of combinations. The NFT backgrounds represent the interior space of the IONIQ 6 and are inspired by the new dual-color ambient lighting. In addition, four exclusive NFT colors of the IONIQ 6 emphasize its futuristic design of the identity of the IONIQ.
With the intention of bringing the brand closer to any type of people, they have taken the opportunity to make a free air launch of the NFT collection of Ioniq 6. According to T homas Schemera, Executive Vice President, Global Head of Marketing and Head of Hyundai Motor Company’s Customer Experience Division: “We look forward to increasing the connection with customers and interacting in more innovative ways, building on the unique value of the IONIQ range. We will continue to provide “phygital (physical + digital)” experiences.. They now hope to launch a newsletter in the month of August.