DS closes the first half in record numbers

At a time when there are many brands looking to reemerge from a very complicated 2021, it is time to take stock of the first half of 2022. These first six months of the year …

At a time when there are many brands looking to reemerge from a very complicated 2021, it is time to take stock of the first half of 2022. These first six months of the year it has been confirmed that there is no time to lose and that there are many brands that have managed to achieve the goals that had been previously established. This is the case of the firm DS, which has had one of the most notorious market growth with up to 33% in the Premium sector.

The first data that have been estimated for these six months show that in DS Automobiles have registered more than 2,500 models, rising to the sixth place of the national Premium market. These results have allowed it to have a growth of up to 4% in the market. All this has been achieved with four models that cover 70% of premium sales in our country. DS Automobiles sees its registrations grow by 33.6% in a context of a 14.9% drop in premium sales compared to the same period in 2021.

Sustainability and environmental goals have been at the forefront since the start. Therefore, in DS Automobiles, it has an average emissions of 89.4 g / Km of CO2. All this allows be the Premium brand with the lowest emissions, consolidating itself as the best-selling Premium brand in a national scope. This has been possible mainly because of the great success that the E-Tense range has had.

The 1,101 registrations of the E-TENSE versions represent 44% of DS Automobiles sales in Spain: the largest presence of electrified vehicles in a premium multi-energy car brand in the Spanish market. By models, the DS 7 CROSSBACK E-TENSE, with 807 units registered, is the second best-selling premium plug-in hybrid model in Spain.

A very marked year

Taking advantage of the great pull that DS models are having, it is expected that in the coming months the new DS 7 will arrive, a model that strengthens its presence in the Premium C-SUV segment. On an aesthetic level it does not have great novelties but we find a new front, grille, aerodynamic bumper and a new grille.

Leave a Comment

Best Cars for Teens