There are milestones that deserve to be remembered eternally and brands know it. Rarely do they remain in the lead in such a prolonged way in time thanks to their new models and vehicles. In Dacia know what they do and in the midst of an unprecedented economic crisis and inflation, the brand has managed to capture the attention of individuals, reaching the historical record of more than 14.3% market share last June.
Rarely has a brand managed to grow as much in such a short time as Dacia. The firm has achieved its best ever national result. This result, coincides in a moment of business transformation, where they have decided to bet on a new visual identity in a surprising range of vehicles. To understand growth, we must value that the new generations of Sandero and Duster are the spearheads, but always maintaining the values that have made Dacia a bestseller, under the concept choose the essential.
Rarely does a model extend its market leadership so many months after its launch as is happening with the new Dacia Sandero, which is the best seller so far this year. The success of Dacia in our country is especially supported by the extraordinary interest that the Sandero model has aroused among the Spanish clientele.
In the case of the Dacia Duster, has positioned itself as a leader in the C-Suv segment in June, reaching more than 120,000 units in Spain since the launch in 2010. The new generation is aimed at both customers who want a comfortable SUV with attractive design and those looking for a versatile and robust 4X4.
Happy with the results
The director of Dacia Iberia has highlighted the new stage of the brand has begun with the best possible results and hopes that it will be consolidated. “We are very proud to obtain this month the best commercial result in the history of Dacia, maintaining our position as market leaders with Dacia Sandero. It also coincides in a moment of total transformation of the brand, since we have just presented the new visual identity in our vehicles both just 15 days ago and has been a real revolution. The new Dacian era has only just begun.” concluded Francisco Hidalgo
