There is no time to lose and there are many brands that have decided to launch their models to other countries on the planet and is that the continent of Oceania is usually forgotten by a large part of the car park, so it is a very important step when you decide to take. This is the case of Cupra, which has stepped forward and continues to set out its plans for the future, expanding its business to Australia. With this action, they put the country in a strategic point at the planetary level for the expansion of this firm.
With a great spirit of growth, Cupra has decided to expand its international presence. With this, they prefer the firm to be global, being the center of operations in Australia. The Spanish brand has no limits, and has taken the opportunity to present the first Australian CUPRA City Garage, located in the heart of Sydney’s business area. This will start working in the coming days and users will be able to enjoy a unique experience.
“Our ambition is to achieve more than 5% of the market share in the electricity segment in the long term in this country.“, said Wayne Griffiths, CEO of Cupra. With this action they expect to quadruple annual sales, going from 1,600 vehicles in 2022 to 7,000 in 2025. Currently we find a brand that has managed to invoice more than 2,200 million euros in 2021, being its headquarters Barcelona from which they hope to expand the business.
During all this time, in Cupra have been developing some different business models. In the case of Australia, we find the first market to implement CUPRA’s agency model and the first to offer a fully digital user experience through an End-to-End platform.
Among the models that will be available we find the Cupra ateca, the Cupra León, Cupra Formentor and Cupra Born. Starting in 2025, CUPRA’s second product offensive will begin with the launch of the Terramar, Tavascan and UrbanRebel models. With this action, the Spanish firm hopes to consolidate quickly in an Asian market that is in full growth.