It may not be valued enough, but at a time of recession and inflation as the planet is due to the coronavirus crisis and lack of raw materials, together with the new measures that have been incorporated around the planet, it was doubtful that models could continue to be sold as until now. Signatures like Citroen continue to grow in a month of July where regularity has been the discordant note. The French firm continues to be a world leader in the electric vehicle sector.
In the data provided by the group, it is observed that its market share of passenger cars and commercial vehicles has increased, being also the leading brand in the Spanish market in 100% electric models. All this has been possible thanks to a demanding market where it has a reliable, electrified and competitive offer that offers great results in all aspects.
With the intention of solving all the needs of people and professionals, the electrification of Citroen comes with a wide range of passenger cars and commercial vehicles that have a high level of performance together with a interior space similar to any thermal model. A philosophy with a great practical sense that leads the brand to lead the ranking of the Spanish market of 100% electric vehicles, with 235 registrations and 9.4% penetration. A success to which the “Made in Spain” range is no stranger, which includes references such as the Citroën ë-Berlingo and the Citroën ë-C4.
From Citroen, Nunu Marques, director of Spain and Portugal, has indicated that they are happy with the evolution of sales that has had in the Iberian Peninsula and hope that this international growth will continue to occur: “In July, Citroën has managed to strengthen its position in the Spanish market thanks to the success of its brand strategy, which has electrification, the commitment to ‘Made in Spain’ and the development of a range of technologically advanced commercial vehicles adapted to the needs of professionals as some of its key aspects. In these three axles Citroën has achieved an outstanding result: Leading brand in registrations of electric vehicles, the Citroën ë-C4, produced in Madrid, stands as the best-selling “zero emissions” model in Spain and the Doble Chevrón returns to reign in the commercial vehicle market with the Citroën Berlingo as the protagonist. These milestones give us security in the face of the challenges of the second half of the year.”