At a time like the present, where collaborations and unions between diverse workforces are essential to ensure the evolution and development of companies, we find a change in the dynamics of firms. Therefore, BMW Ibérica, together with bYmyCAR and BMcar we find ourselves with a business alliance that allows the sustainable development and continuous development of the subsidiary in Madrid to be in the foreground. With this action, the firm seeks to continue strengthening the competitiveness, leadership and growth of the BMW, MINI and BMW Motorrad business in Spain.
The objectives are diverse, but the strategy of the brand in the Iberian Peninsula remains firm and is that they are developing a way of working where the flexibility, efficiency and sustainability are main axes in a automotive sector that is in continuous change and with an eye on environmentalism. Therefore, with the intention of promoting and achieving changes in European regulations, making new consumption habits adapt to the needs of its customers.
The BMW, MINI and BMW Motorrad dealer network in Spain is made up of very strong groups – both commercially and financially – whose great work has resulted in excellent results both in terms of customer satisfaction, as sales growth and profitability. All this made it the best-selling Premium brand in Spain.
Manuel Terroba, Executive Chairman of BMW Group Spain and Portugal, pointed out that the firm has seen it necessary to ally with two leading groups that have marked a before and after in urban mobility“Thanks to the effort, professionalism and motivation of bmw, mini and BMW Motorrad dealers we have managed to gain a leading role in the Spanish market. That is why we now want to transfer with full confidence the management of our retail business to the union of two solid groups of dealers, fully trained and with an excellent knowledge of the different segments of the market, which will not only preserve the existing jobs today, but will make them grow even more”.
