It is one of the most important moments of the era of modern motorsport and it is not for less. Rarely do brands trust to take the plunge and jump into a pool where they do not know if they have water or not. This is the case of Audi, which continues to rely on motorsport and have announced that in 2026 it will join Formula 1, where they will have a power unit developed solely and exclusively for this competition, being the neuburg base the headquarters of this ambitious project.
There are several reasons that have made Audi have decided to enter this field and that is that they have ensured that their sustainability strategy is perfectly suited to Formula 1. All this is achieved thanks to a unique technical regulations that will come into force in 2026 with sustainable fuel. On the other hand, Formula 1 has set itself the ambitious goal of being a carbon-neutral competition by 2030.
Audi Sport is focusing on Formula 1 and, as a consequence, discontinues its LMDh project. The motorsport division had recently suspended development of the car for endurance racing. In addition to the customer competition, Audi Sport will continue its innovation project with the RS Q e-tron at the Dakar Rally. Next year, Audi’s goal is victory in the general classification in the desert of Saudi Arabia.
The Chairman of Audi AG, Markus Duesmann, said that the group is preparing to face one of the most important challenges of its history with great motivation:“Motorsport is an integral part of Audi’s DNA. Formula 1 is a global stage for our brand and, at the same time, a very demanding development laboratory. The combination of high performance and competition is always an engine of innovation and technology transfer in our industry. With the new rules, now is the right time for us to get involved. After all, both Formula 1 and Audi pursue clear sustainability goals.”
